It’s important to use correct grammar and syntax, divide the text into paragraphs, use bold for keywords and key concepts, create eye-catching titles and subtitles, and so on. It is also essential to choose the trendiest topics based on the different targets, and that's where our Content Repository (link) joins the game.
Unfortunately, as fundamental as all of this is, it is not enough to guarantee that the article reaches the results we have set ourselves in terms of visits. If we want our articles to perform well in terms of indexing in search engines, we also have to worry about optimizing them SEO-wise.
What are some of the most common SEO tactics that are used to optimize websites and content?
Keyword research: identify the keywords and sentences that people use most to search for the type of content you offer.
Meta title, description and alt-texts: once you have identified which keywords to use, it’s important that you put them in the meta title, the meta description and in at least one of the H2 titles, as well as in the alt texts of the images. If the keyword is made of more than one word, it’s also important that you use the words, even individually, in the text.
Link building: link building is the process of acquiring backlinks to your website from other websites. Backlinks from high-quality, relevant websites are an important factor in search engine rankings.
Content creation: creating high-quality, relevant content is a crucial part of SEO. Search engines prioritize content that is original, informative, and engaging, and rewards websites that consistently produce high-quality content.
Local SEO: local SEO is the practice of optimizing a website for local search results. This includes optimizing content for local keywords, claiming and optimizing Google My Business listings, and earning local backlinks.
Those are just general tips, remember that SEO is not an exact science and that it can’t replace a well-written article, about an interesting topic, with an orderly and clear layout and enjoyable to read.
SEO is a way to make your content more attractive to search engines, so you don’t waste the potential of interesting articles.